Ben Germain and Efren Guzman have accumulated more than 75 years of experience together as musical instrument case makers. Early in their careers, the two men acquired their expertise working for Victoria Luggage Company in Los Angeles. In the 1950s, Victoria had a solid reputation manufacturing luggage, as well as cases for accordions and a variety of brass instruments.
The birth of rock 'n roll, however, dramatically changed the musical landscape and case manufacturers saw an opportunity to produce cases for this new music's instrument of choice - the electric guitar. Ben, a skilled craftsman and innovative thinker, had risen through the ranks to general manager at Victoria.
In 1952, a young entrepreneur and inventor, Leo Fender, was seeking a manufacturer to produce cases for his new electric guitars, the Stratocaster® and the Telecaster®. Ben and Leo discussed the design of a case for Fender's instruments. "Leo, like me, was a stickler for detail. We worked out a practical design, with a classic look, one that was well suited for his unique instrument," Ben reflects on his first association with Fender. The design has endured the test of time, and today the tweed electric guitar case is one of G&G's best-selling cases. It is the reason G&G is known as the original vintage case company. And nearly 50 years later, it is the case that Fender chooses to ship with its entire line of vintage re-issue Strats® and Telecasters®.
After Victoria was sold in 1975, Ben became displeased with the company's direction under the new owners. He knew that Victoria's clients were also justifiably unhappy with the company's decline. He became restless to begin his own company, so he could steer it in a productive and profitable direction, thus winning back his customers' confidence. Partnering with the lead man at Victoria, Efren Guzman, also a talented craftsman, they founded G&G Quality Case® Company in 1978. Many of Victoria's customers followed Germain and Guzman with great relief. With G&G, they welcomed back the high quality standards of Victoria's earlier years. The young business flourished and soon G&G's small 2,500 sq. ft. facility, staffed with only a handful of workers, was flush with business.
Today, G&G is one of the nation's leading manufacturers of musical instrument cases. Ben Germain and Efren Guzman remain as CEO and president of G&G, respectively. Gerry Germain, Ben's son and vice-president, is at the company's helm. Gerry conducts the daily business under the company's founding principle: "Give the customer the absolute best for their investment." The truth behind this principle is evident in G&G's impressive client list. G&G has grown with and enjoyed long relationships with many of the nation's most respected musical instrument makers, notably Fender, Carvin, Rickenbacker, Yamaha, Suhr Guitars and G&L Music Sales, and many other fine guitar builders. The credit for G&G's success and client fidelity is bestowed, in part, on the founders who stayed the course of quality, and in part, on the skilled craftspeople who assemble each case in the tradition of the craftsmen who preceded them, Ben Germain and Efren Guzman.
Watch a video of Ben telling the story of how G&G Quality Case® got started.