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Ben Germain and Efren Guzman have accumulated more than 75 years of experience together as musical
instrument case makers. Early in their careers, both men acquired their expertise working for Victoria
Luggage Company in Los Angeles, California. In the 1950's Victoria had a solid reputation manufacturing
luggage, as well as cases for accordions and a variety of brass instruments. The birth of rock 'n roll however,
dramatically changed the musical landscape and case manufacturers saw an opportunity to produce cases
for this new music instrument of choice.....the electric guitar.
 
Ben, a skilled craftsman and innovative thinker, had risen through the ranks as General Manager at Victoria.
In 1952, a young entrepreneur and innovator, Leo Fender, was seeking a manufacturer to produce cases for
his new electric guitars. the Stratocaster (R) and Telecaster (R). Ben and Leo discussed the design of a case
for Fender's instruments. Ben reflects on his first association with Fender: "Leo, like myself, was a stickler for
detail. We worked out a practical design with a classic look, one that was well suited for his instrument".
The design has endured the test of time and today, the tweed electric guitar case is one of G&G's best selling
products. It is the reason G&G is known as the original vintage case company. Nearly 50 years later
G&G still manufactures the cases that Fender chooses to ship with it's entire line of vintage re-issue guitars.
 
After Victoria was sold in 1975, Ben became displeased with the company's direction under the new owners.
He knew that Victoria's clients were also justifiably unhappy with the company's decline. Ben became restless
to start his own company so he could steer it in a productive and profitable direction, thus winning back
his customer's confidence.
 
Partnering with the lead man at Victoria, Efren Guzman, a talented craftsman in his own right, they
founded G&G Quality Case Company in 1978. Many of Victoria's customers followed Germain and Guzman
with great relief. With G&G, they returned to the high quality standards of Victoria's early years. The
young business flourished and soon G&G's small 2,500 sq. ft. facility staffed with only a handful of workers
was flushed with business.
 
Today, G&G is one of the nation's leading manufacturers of musical instrument cases. Ben Germain and
Efren Guzman remain as CEO and president of G&G respectively. Gerry Germain, Ben's son and
vice-president, is at the company's helm. Gerry conducts the daily business under the company's founding
principle: "Give the customer the absolute best for their investment". The truth behind this principle is
reflected in G&G's impressive client list. G&G has grown with and enjoyed long relationships with many
of the nation's most respected musical instrument manufacturers, notably, Fender, Carvin, Rickenbacker,
Yamaha, Paul Reed Smith and G&L Music.
 
The credit for G&G's success and client fidelity is bestowed, in part, on the founders that stayed the course
of quality and, in part, on the skilled craftspeople who assemble each case in the tradition of the craftsmen
that preceded them, Ben Germain and Efren Guzman.